The first 30 seconds

The first 30 seconds

The first 30 seconds    By Jonathan Fine. December 7, 2016. What a strange species we are. We used to think language and tools marked us out from non-human animals but now we know that, if there is a differentiator, it’s stories. We never stop inventing fictional...
The myth of ethical selling

The myth of ethical selling

The myth of ethical selling    By Jonathan Fine. November 30, 2016. There’s often a communication problem between patients and clinicians in dentistry. A healthy industry has grown up around this core challenge for the clinician — the ever uncomfortable need to make...
Bupa’s made the acquisition of the decade

Bupa’s made the acquisition of the decade

Bupa’s made the acquisition of the decade    By Jonathan Fine. November 23, 2016. Imagine a world without M&S, Ikea, easyJet, Tesco or Specsavers; in some respects that’s how the dental landscape looked in the UK and Ireland — until now. Bupa is buying Oasis for...