Are the sleeping corporate giants waking up?

by Jonathan Fine | Feb 26, 2020 | Communications, Cosmetic dentistry, Movers and shakers, NHS, Recruitment

In a sign the largest group in the UK is embracing retail philosophy, Mydentist launched its first ‘Mysmile pod’ in a shopping centre in Gateshead, Tyne and Wear, this week. Another one is about to follow at Meadowhall shopping centre in Sheffield....

The ortho war spreads to Australia

by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics

Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...

Some pointers on clinical photography

by Guest | Nov 14, 2019 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics, Patient journey

On a video and photography shoot we just did our photographer got loads of support from the social media manager, who had a background in photography and knew what he was after. Natalia Quinteros ran around setting up shots, helping with lighting and getting people...

1,000 complaints as $3.2bn SmileDirectClub goes public

by Jonathan Fine | Aug 22, 2019 | Cosmetic dentistry, Orthodontics

SmileDirectClub, the cheap mail order ortho service that’s available in the US, Canada, UK and Australia, is becoming a public company. Invisalign maker Align Technology once owned 19% of the company, which was valued at $3.2bn in October. Last year it came of age,...

Has the Love Island smile makeover died?

by Jonathan Fine | Jun 27, 2019 | Cosmetic dentistry, News

Hold the front page — Andy Murray has done away with the gap in his front teeth. But he’s stopped short of a Hollywood smile. His canines remain canines. That this made the papers says something about contemporary journalism, but it hints too at a taste for...

Patient wants Invisalign but isn’t suitable? Even better

by Zac Fine | Apr 17, 2019 | Cosmetic dentistry, Orthodontics

Thanks to Invisalign’s chunky global marketing budget, awareness of its brand remains high in the UK and Ireland. Lately, as an extra measure, it’s been offering GDPs personalised discounts on the iTero intraoral scanner in return for hitting targets that climb for...