by Jonathan Fine | Feb 26, 2020 | Communications, Cosmetic dentistry, Movers and shakers, NHS, Recruitment
In a sign the largest group in the UK is embracing retail philosophy, Mydentist launched its first ‘Mysmile pod’ in a shopping centre in Gateshead, Tyne and Wear, this week. Another one is about to follow at Meadowhall shopping centre in Sheffield....
by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics
Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...
by Guest | Nov 14, 2019 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics, Patient journey
On a video and photography shoot we just did our photographer got loads of support from the social media manager, who had a background in photography and knew what he was after. Natalia Quinteros ran around setting up shots, helping with lighting and getting people...
by Jonathan Fine | Aug 22, 2019 | Cosmetic dentistry, Orthodontics
SmileDirectClub, the cheap mail order ortho service that’s available in the US, Canada, UK and Australia, is becoming a public company. Invisalign maker Align Technology once owned 19% of the company, which was valued at $3.2bn in October. Last year it came of age,...
by Jonathan Fine | Jun 27, 2019 | Cosmetic dentistry, News
Hold the front page — Andy Murray has done away with the gap in his front teeth. But he’s stopped short of a Hollywood smile. His canines remain canines. That this made the papers says something about contemporary journalism, but it hints too at a taste for...
by Zac Fine | Apr 17, 2019 | Cosmetic dentistry, Orthodontics
Thanks to Invisalign’s chunky global marketing budget, awareness of its brand remains high in the UK and Ireland. Lately, as an extra measure, it’s been offering GDPs personalised discounts on the iTero intraoral scanner in return for hitting targets that climb for...