ASA bid to freeze Botox posts on social media

by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing

January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...

You’re paying Google tax, why not make it count?

by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting

We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...

Do you need a communications strategy like this?

by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website

Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...

Beware a drop in your Google ranking next week

by | Jun 5, 2019 | Content, IT, Online marketing

Google released a ‘core update’ to its algorithm on Monday that will be affecting UK and Irish websites in the next five to eight days. Google didn’t announce these in the past but it’s trying to give people more insight rather than keeping...

Backlinks don’t work anymore. Wrong

by | Mar 6, 2019 | Blogs, Content, Online marketing, Performance reporting

We’ve been hearing that it’s now common for agencies to tell their clients that search engine optimisation (SEO) is no longer just about link building and blogs and is much more about PPC and social media. Not true. The seven things you need to do for SEO, as attested...

Brexit border trade blossoms for Belfast dentist

by Zac Fine | Nov 16, 2018 | Business growth, Communications, Costs, Leadership, Movers and shakers, Online marketing

As another two cabinet ministers quit yesterday, including the second Brexit secretary, we came across this story about the epicentre of the crisis: the Irish border. Everything’s cheaper in Northern Ireland and many items are half price, which is why people drive...