Insurance gets messier on October 1

Insurance gets messier on October 1

The Insurance Distribution Directive (IDD) comes into force on October 1. No idea what it is? Neither had I until I spoke to Nigel Jones, who describes major disruption ahead for the dental plans market. Nigel has the inside track on this. He’s sales and marketing...
The wheel of life and your funeral

The wheel of life and your funeral

I’ve been flicking through a book I published with Simon Hocken in 2014 called Moonwalking For Dentists: How to win big in dentistry. I was expecting to wince but actually it’s aged pretty well, although it’s a bit wordy. We were bang on the money with the “16 agents...
Has Google’s Medic Update wrecked your ranking?

Has Google’s Medic Update wrecked your ranking?

This summer saw a big algorithm change by Google that’s been dubbed the Medic Update. That’s because it is understood to have hit health and medical related websites the hardest. Here’s the latest data and explanation taken from the Search Engine Round Table...