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ASA bid to freeze Botox posts on social media

ASA bid to freeze Botox posts on social media

by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing

January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
2020’s biggest dental disrupter? HMRC

2020’s biggest dental disrupter? HMRC

by Jonathan Fine | Nov 20, 2019 | Costs, Recruitment, Tax, Wealth management

It’s not the crashing retail rental values, the fallout from the general election, the NHS or even the post-Brexit blues that will have the largest impact on the future of dentistry in the UK in 2020. It’s recruitment. A change is coming that will lead to...
The disruptive therapist business model: a case study

The disruptive therapist business model: a case study

by Zac Fine | Jun 11, 2019 | Business growth, Costs, Direct access, Leadership, Pricing, Recruitment

When the GDC gave direct access the green light in 2013 it created an incredible opportunity for significantly bigger margins in dental businesses. Anyone prepared to delegate their associates’ work to therapists could drastically cut costs, but for whatever...
What if associates paid for materials…and were happier?

What if associates paid for materials…and were happier?

by Jonathan Fine | Apr 10, 2019 | Costs

How do you pay your associates? Like everybody else, no doubt, you give them a percentage of the gross they generate. But how come you don’t charge them a percentage of the material costs? One of my clients came up with this idea recently. Her associates do a lot of...
Brexit border trade blossoms for Belfast dentist

Brexit border trade blossoms for Belfast dentist

by Zac Fine | Nov 16, 2018 | Business growth, Communications, Costs, Leadership, Movers and shakers, Online marketing

As another two cabinet ministers quit yesterday, including the second Brexit secretary, we came across this story about the epicentre of the crisis: the Irish border. Everything’s cheaper in Northern Ireland and many items are half price, which is why people drive...
How much will a new patient cost you in 2019?

How much will a new patient cost you in 2019?

by Jonathan Fine | Nov 7, 2018 | Business growth, Communications, Costs

Before I became a dental management consultant I spent 30 years working as an advertising agent in the wonderful pre-digital era when ad men wore bow ties, Boss suits and drove big BMWs. Despite all the glamour and froth we were actually very disciplined and formulaic...
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latest case studies

Highfield Dental & Facial Clinic

project description situation Highfield Dental Care is a dedicated independent private practice with an excellent...

Pembroke Dental

project description situation We have been working with Pembroke Dental to create an engaging new brand and website to...

Crocodile Orthodontics

project description situation NCOC is the dominant Specialist Orthodontic brand in Cardiff for the NHS. goal To...

fine words

So what now?

The sun is shining. Beaches and bars are finally open, and bank holiday weekend was a blast. Everyone's happy and carefree again, including dental practice owners, it seems, who are caught...

The only easy win of 2020: tax planning

If you don't hear much from your accountant, keep reading, you could save tens of thousands of pounds. The reason is that with all of the chaos and uncertainty around, one of the few things...

A tip from Stanless Steel

Anyone who knows me knows I like strange films, but the one I saw recently was exceptional. Strongman is an engrossing documentary about ageing Stanley Pleskun, who bills himself as...

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