You’re paying Google tax, why not make it count?
We're all paying a Google tax. It has a monopoly, or near enough, in online search around the...
The ortho war spreads to Australia
Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer...
Videos that deliver new orthodontic patients
This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that...
Another howl of impotent rage against change
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to...
4 tips if you think dental awards are worth it
In the last two months no fewer than four of my clients have won significant national dental awards...
Caution! Gen Z are cynics who don’t believe in your brand
We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient...
Lies don’t sell. Truth well told does
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin...
Neuroscientists nod to the power of print ads
Many dental practices avoid traditional advertising and focus all of their attention online, which leaves a great opportunity for dentists who want to build their brand and sell treatments in print, especially in light of new evidence demonstrating the efficacy of print ads…