by Jonathan Fine | Oct 10, 2018 | Communications, Online reviews
There is a school of thought that says when a prospective patient sees reels of five star Google reviews they don’t believe it and judge it to be manipulated, and that a 4.6 average is more credible. I’m agnostic on that, but I’d be amazed If you haven’t had a bad...
by Stewart Roode | May 30, 2018 | Communications, Online reviews
Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...
by Jonathan Fine | May 23, 2018 | Branding, Business growth, Communications, Online reviews
In any service or retail business, online reviews from customers are valuable because they generate new business. But people often forget they do something else too: they provide concrete material on which to base improvements to your services. This can backfire if...
by Stewart Roode | Dec 14, 2016 | Blog, Business growth, Communications, Online reviews
A stitch in time saves nine By Stewart Roode. December 14, 2016. As service levels in dentistry get more transparent online reviews are becoming more prolific and ever more important. And, now we’re seeing dental practices ramp up their social media activity, the...
