Marketing
Building a brand isn’t just about drawing a logo and choosing a colour scheme, it’s a strategic calculation.
Your brand is your communications blueprint. It will underpin every area of your business, from what you wear, to how you speak with patients and what kind of content you produce. A strong brand means that when people come into contact with your practice, they always hear the same voice.
Our team work closely with you to develop a deep understanding of you and your practice, and use this insight to build a complete brand package to help you stand out from the competition.
identity & branding
Fee: £2,250 + VAT as part of website package, £3,200 + VAT as one-off project
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Brand audit
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Development of a range of concepts
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Refinement of one design
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Production of logo assets and a comprehensive brand book
If you are launching or rebranding, we’ll explore ways to market that are aligned with your values.
We will deliver logo and branding concepts to show you how the personality of your business can communicate the right messages to the right customers.
At the end of the design process, once we have refined and developed your identity with you, you’ll receive a brand book. This will include guidelines that specifies exactly how your brand should be used in all future communications. Consistent communication is essential for creating a trustworthy and reliable impression of your practice amongst existing and new clients.
website design & development
Fee: from £6,850 + VAT
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Bespoke website design to a proven winning formula
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Access to our in-house team of designers, developers, videographers, photographers & writers
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Seamless & efficient project management
Your website is your digital shop front. For many people, it’s their first experience of your practice, and its main job is to convert visitors into patients.
Fine Company designs and builds intuitive, original websites using a proven formula that optimises video positioning, word count and photography. Web design is always evolving due to changes in search engine rules and user behaviour. We will use the data collected from existing websites we have built to ensure your new site delivers an outstanding user experience – boosting traffic and increasing the number of new enquiries.
With our in-house team of designers, developers, videographers, photographers and writers, you’ll experience a seamless and efficient website creation service.
video & photography production
Fee: £3,750 + VAT
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8 x videos including edit of patients and clinicians, plus one day of on-site photography
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Direction and shoot of multiple patient testimonials
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Edited results can be used across a range of marketing platforms
Online videos are driving the consumer revolution in dentistry.
Website visitors who are presented with engaging video testimonials have an increased likelihood of proceeding with a purchase. Lost leads can often be recovered after being sent treatment-specific client experience videos.
We can direct and shoot multiple patient testimonials on the same day at your practice, for maximum value and minimal disruption. The edited results will populate regular emails to potential patients for up to a year, positioning you significantly ahead of your competitors.
copywriting
Fee: £1,500 + VAT for on brand website copy including…
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Homepage
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About us
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Meet the team (unlimited bios)
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Treatments x 10
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Fees
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Contact
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Straplines and teasers as required
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2 x monthly blog posts: £455 + VAT per month
(For SEO purposes pages will have 1000 words of copy)
You know exactly what you want to say about your business, but how you communicate with your patients can often say more than the actual words they read.
Building trust and loyalty among your new and existing patients comes from ensuring you communicate a clear and consistent message, in style and tone as well as vocabulary.
Brands that resonate with consumers are consistent throughout the client journey, using seamless copywriting across website, social media and print. A consistant voice will reinforce your brand and work wonders for your patient journey. Our copywriters work hard to develop a clear understanding of your brand and everything it stands for, before smoothly weaving it into all of your patient communications.
advertising
Fee: Press – from £950 (excl media & photography) + VAT, Radio – from £850 (excl airtime & voiceover artist) + VAT
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Adverts produced by an award-winning creative team
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Access to competitive rates & positions that may not be available direct.
Many dental practices avoid traditional advertising and focus all of their attention online.
This creates a great opportunity for dentists who want to build their brand and sell treatment in print or on the radio.
Our award winning creative team will produce ads that really get you noticed and are trusted by potential patients. The world’s most successful businesses continue to invest in traditional advertising and so should you. Whatever media you choose, we can buy it at the most competitive rates and secure positions that may not be available directly.
With traditional advertising you remain in control of your message, without fear of negative reviews. It’s a space some of your most affluent clients, the over 50s, are very reassured by. Your practice will stand apart from the competition while adding huge credibility to your brand.
online marketing
Fee: from £650 per month + VAT
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Tried and tested SEO solutions for dentists
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Monthly report and conversion monitoring
You can conservatively expect new patient traffic growth of 30% from our basic SEO and PPC services. However, clients who commit to investing more have seen far greater return on investment.
The Exeter Dental Centre went from 1,000 online visitors each month in 2013 to nearly 5,000 in 2016, and Boyne Dental went from 300 to nearly 2,500 in the same period. With competition increasing so much in the last 10 years, having an online marketing budget isn’t really optional in dentistry any more.
The good news is that any investment in search marketing is accountable, and you will be able to see your return on investment in our monthly performance reports. So, how many new patients do you actually want?
reputation protection
Fee: from £175 per month + VAT, Crisis PR – by quote
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Immediate action against negative online comments
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Monitoring of bad reviews
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Crisis communication management
Do you worry that your brand is getting a poor online reputation? Has an unhappy patient or a competitor published false negative comments?
Negative reviews need immediate action to prevent a viral attack that could easily spiral out of control. Part of our online stewardship of your business is reputation management.
We monitor the internet for unfavourable comments, with an agreed plan of action should one appear. In the event that it reaches the media, we’ll handle your crisis communications.