by Jonathan Fine | Feb 26, 2020 | Communications, Cosmetic dentistry, Movers and shakers, NHS, Recruitment
In a sign the largest group in the UK is embracing retail philosophy, Mydentist launched its first ‘Mysmile pod’ in a shopping centre in Gateshead, Tyne and Wear, this week. Another one is about to follow at Meadowhall shopping centre in Sheffield....
by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing
January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
by Jonathan Fine | Dec 21, 2019 | Business growth, Communications, Patient journey, Performance reporting, Treatment coordinator, Workshop
The next five years in UK and Irish dentistry are all about retailisation, a process that’s already in full swing but has some way to go. The dental practices and small groups that have already nailed this are outperforming the corporates and redefining the...
by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics
Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...
by Guest | Nov 14, 2019 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics, Patient journey
On a video and photography shoot we just did our photographer got loads of support from the social media manager, who had a background in photography and knew what he was after. Natalia Quinteros ran around setting up shots, helping with lighting and getting people...
