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Are the sleeping corporate giants waking up?

Are the sleeping corporate giants waking up?

by Jonathan Fine | Feb 26, 2020 | Communications, Cosmetic dentistry, Movers and shakers, NHS, Recruitment

In a sign the largest group in the UK is embracing retail philosophy, Mydentist launched its first ‘Mysmile pod’ in a shopping centre in Gateshead, Tyne and Wear, this week. Another one is about to follow at Meadowhall shopping centre in Sheffield....
ASA bid to freeze Botox posts on social media

ASA bid to freeze Botox posts on social media

by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing

January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
Your treatment coordinator is your salvation

Your treatment coordinator is your salvation

by Jonathan Fine | Dec 21, 2019 | Business growth, Communications, Patient journey, Performance reporting, Treatment coordinator, Workshop

The next five years in UK and Irish dentistry are all about retailisation, a process that’s already in full swing but has some way to go. The dental practices and small groups that have already nailed this are outperforming the corporates and redefining the...
You’re paying Google tax, why not make it count?

You’re paying Google tax, why not make it count?

by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting

We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
The ortho war spreads to Australia

The ortho war spreads to Australia

by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics

Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...
Some pointers on clinical photography

Some pointers on clinical photography

by Guest | Nov 14, 2019 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics, Patient journey

On a video and photography shoot we just did our photographer got loads of support from the social media manager, who had a background in photography and knew what he was after. Natalia Quinteros ran around setting up shots, helping with lighting and getting people...
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latest case studies

Highfield Dental & Facial Clinic

project description situation Highfield Dental Care is a dedicated independent private practice with an excellent...

Pembroke Dental

project description situation We have been working with Pembroke Dental to create an engaging new brand and website to...

Crocodile Orthodontics

project description situation NCOC is the dominant Specialist Orthodontic brand in Cardiff for the NHS. goal To...

fine words

So what now?

The sun is shining. Beaches and bars are finally open, and bank holiday weekend was a blast. Everyone's happy and carefree again, including dental practice owners, it seems, who are caught...

The only easy win of 2020: tax planning

If you don't hear much from your accountant, keep reading, you could save tens of thousands of pounds. The reason is that with all of the chaos and uncertainty around, one of the few things...

A tip from Stanless Steel

Anyone who knows me knows I like strange films, but the one I saw recently was exceptional. Strongman is an engrossing documentary about ageing Stanley Pleskun, who bills himself as...

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