by Jonathan Fine | Oct 30, 2019 | Leadership
I sometimes struggle trying to explain to my clients how to maintain goodwill and buy-in from your team. How to be seen to go the extra mile consistently. Some leaders have the incredible ability to effortlessly inspire their team and receive unconditional loyalty...
by Jonathan Fine | Oct 17, 2019 | Business growth, Communications, Content, Orthodontics
Don’t you just love disrupters? I do. They turn the tables and make life exciting. “Open for a lifestime supply of confidence” are the tantilisating words, written in large white font, on the pretty box that arrives in the post from Smile Direct...
by Jonathan Fine | Oct 9, 2019 | Recruitment
It’s hard to recruit the right dentist. Maybe that’s because recruitment is a tricky business. But something strange has happened since I wrote Moonwalking For Dentists in 2014. That book set the scene for all the upheaval we’ve seen in the dental...
by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...