The ortho war spreads to Australia
Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer...
Do you need a communications strategy like this?
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of...
The disruptive therapist business model: a case study
When the GDC gave direct access the green light in 2013 it created an incredible opportunity for significantly...
Another howl of impotent rage against change
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to...
What Ireland’s Most Improved Practice did right
Our client Shields Dental & Implant Clinic won Most Improved Practice at the 2018 Irish Dentistry Awards and...
Bad reviews are a huge opportunity, not a problem
In any service or retail business, online reviews from customers are valuable because they generate new business. But people...
Being a Polish dentist over here
Polish is the second language in England (and Ireland) and the number of Poles living in the UK passed...
Is private dentistry racing to the bottom on price?
The massive and sustained growth in private dentistry has been fuelled principally by the provision of high value...
Making headlines: 5 PR tips from a textbook dental story
The year has got off to a nice start for our client David Murnaghan at Boyne Implant &...
Lightening the load
I met Chris Watts through a friend at the Department For International Trade. He can put a screen...