by | Sep 5, 2018 | Online marketing
This summer saw a big algorithm change by Google that’s been dubbed the Medic Update. That’s because it is understood to have hit health and medical related websites the hardest. Here’s the latest data and explanation taken from the Search Engine Round Table...
by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
by Jonathan Fine | Jul 11, 2018 | Branding, Business growth, Communications, Online marketing, Video
Our client Shields Dental & Implant Clinic won Most Improved Practice at the 2018 Irish Dentistry Awards and Practice of the Month in Irish Dentistry magazine. It’s obviously been doing something right. The big one (and the whole point of running any business) is...
by Jonathan Fine | Feb 7, 2018 | Advertising, Business growth, Communications, Online marketing, Website
In the last two months no fewer than four of my clients have won significant national dental awards in the UK and Ireland. The question is do they actually do your practice any good or are they a waste of time and money? The awards are free to enter, they typically...
by Stewart Roode | Nov 29, 2017 | Communications, Online marketing, Website
About 70% of your web visitors find your dental business on their phones. For this reason alone it’s a good idea to get a slick responsive website set up if you haven’t already. But now there’s another reason: the performance of your mobile site is going to be the one...
by fineco | Sep 27, 2017 | IT, Online marketing, Website
Is your website converting enough visitors into new patients for you? Do you actually know what your conversion rate is for that matter? It’s pretty simple to work out, just take a look at your analytics or ask the person managing your website to give you: Total...