by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by Stewart Roode | May 30, 2018 | Communications, Online reviews
Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...
by Stewart Roode | Nov 29, 2017 | Communications, Online marketing, Website
About 70% of your web visitors find your dental business on their phones. For this reason alone it’s a good idea to get a slick responsive website set up if you haven’t already. But now there’s another reason: the performance of your mobile site is going to be the one...
by Stewart Roode | Aug 2, 2017 | Blog, Blogs, Online marketing
Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what to think. And when people do it for you, they are racing to keep up with ever...
by Stewart Roode | Dec 14, 2016 | Blog, Business growth, Communications, Online reviews
A stitch in time saves nine By Stewart Roode. December 14, 2016. As service levels in dentistry get more transparent online reviews are becoming more prolific and ever more important. And, now we’re seeing dental practices ramp up their social media activity, the...
