by Jonathan Fine | Dec 30, 2016 | Blog, Business growth, Performance reporting
Staring at information causes blindness By Jonathan Fine. December 30, 2016. I reckon you’ve probably heard the phrase “if you can’t measure it you can’t manage it” and it’s fair to say that most practices have management software that delivers information. Masses...
by Stewart Roode | Dec 14, 2016 | Blog, Business growth, Communications, Online reviews
A stitch in time saves nine By Stewart Roode. December 14, 2016. As service levels in dentistry get more transparent online reviews are becoming more prolific and ever more important. And, now we’re seeing dental practices ramp up their social media activity, the...
by Jonathan Fine | Dec 7, 2016 | Blog, Communications
The first 30 seconds By Jonathan Fine. December 7, 2016. What a strange species we are. We used to think language and tools marked us out from non-human animals but now we know that, if there is a differentiator, it’s stories. We never stop inventing fictional...
by Jonathan Fine | Nov 30, 2016 | Blog, Business growth, Communications
The myth of ethical selling By Jonathan Fine. November 30, 2016. There’s often a communication problem between patients and clinicians in dentistry. A healthy industry has grown up around this core challenge for the clinician — the ever uncomfortable need to make...
by Zac Fine | Nov 25, 2016 | Blog, Communications, Video
A video’s worth 1.8 million words By Zac Fine. November 25, 2016. In the past year our photography and video team has been producing more and more patient and clinician videos, which comes as a result of tracking website visitor behavior. It’s an established...
by Jonathan Fine | Nov 23, 2016 | Blog, Branding
Bupa’s made the acquisition of the decade By Jonathan Fine. November 23, 2016. Imagine a world without M&S, Ikea, easyJet, Tesco or Specsavers; in some respects that’s how the dental landscape looked in the UK and Ireland — until now. Bupa is buying Oasis for...
