by Zac Fine | Aug 5, 2016 | Blog, Communications
Tell your patients they can stop feeling guilty about not flossing By Zac Fine. August 5, 2016. Despite dentists tirelessly promoting flossing for decades, less than a quarter of Brits do it regularly. A few days ago that was a woeful fact but now non-flossers win...
by Jonathan Fine | Jul 6, 2016 | Blog, Communications
Reputation, reputation, reputation By Jonathan Fine. July 6, 2016. Shockingly, just 38 per cent of online complaints ever receive a response, according to the Dutch survey agency TNS NIPO. And as 71 per cent of online complaints — by which I mean negative posts...
by Jonathan Fine | May 11, 2016 | Blog, Branding, Communications
How to build a brand By Jonathan Fine. May 11, 2016. People are saying you are looking dated, tired or old fashioned. But have you ever wondered why Tesco, Shell and Lego never dramatically change their corporate identity? The answer, apart from the cost, is that...
by fineco | May 10, 2016 | Blog, Communications, Video
Fast track new patients with emotional videos By Callum Shone. May 10, 2016. People watch dental practice videos either because they want to get a feel for a practice or they are thinking about going for a certain type of treatment and are a bit nervous (so they...
by fineco | Apr 8, 2016 | Advertising, Blog, Communications
Neuroscientists nod to the power of print ads By Dominic Brennan. April 8, 2016. Neuroscientists have discovered that paper ads can be more memorable and have more impact than digital ones, reports Marketing Week. The news makes it little harder than it’s been for...
