by Zac Fine | Nov 25, 2016 | Blog, Communications, Video
A video’s worth 1.8 million words By Zac Fine. November 25, 2016. In the past year our photography and video team has been producing more and more patient and clinician videos, which comes as a result of tracking website visitor behavior. It’s an established...
by Jonathan Fine | Nov 9, 2016 | Blog, Business growth, Communications
Empathy & intuition: essential qualities of people that work in your dental business hub By Jonathan Fine. November 9, 2016. Some time ago I calculated that I spend about seven per cent of my waking life looking for my glasses. I can’t answer the phone or do...
by Guest | Oct 26, 2016 | Blog, Communications
Digital Smile Design — the next step on your patient journey By Sarah Farrier. October 26, 2016. Just like digital technology transformed the way we buy things, how we exercise and how we travel, a new technique in dentistry called Digital Smile Design (DSD) is...
by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...
by Jonathan Fine | Oct 13, 2016 | Blog, Business growth, Communications
The facial aesthetics disruptor By Jonathan Fine. October 13, 2016. Facial aesthetics is a dynamic category that’s recently had added impetus in the market because of who’s allowed to administer it. Here’s what Martina Collins of Martina Collins Dental & Skin...
by Stewart Roode | Sep 21, 2016 | Blog, Communications
Don’t be tempted by competitor bidding By Stewart Roode. September 21, 2016. For many dentists the world of pay per click (PPC) and SEO can seem a little murky and intractable to say the least, which is why the vast majority of practice owners outsource the...