by Jonathan Fine | Oct 31, 2018 | Communications, Leadership
A happy team is essential for practice growth but keeping your team happy can be a real challenge if it doesn’t come naturally. Some time ago I helped set up an accountancy practice with an accountant. I later realised he was not really interested in accountancy and...
by Jonathan Fine | Oct 10, 2018 | Communications, Online reviews
There is a school of thought that says when a prospective patient sees reels of five star Google reviews they don’t believe it and judge it to be manipulated, and that a 4.6 average is more credible. I’m agnostic on that, but I’d be amazed If you haven’t had a bad...
by Jonathan Fine | Aug 15, 2018 | Business growth, Communications, Inbound marketing, Treatment coordinator
Wherever your dental practice is located, the Republic of Ireland, England, Wales, Scotland or Northern Ireland, time waits for no man, and March 2019 is little more than six months away. As things stand, deal or no deal, Brexit is due to happen at 11pm UK time on...
by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
by Jonathan Fine | Jul 11, 2018 | Branding, Business growth, Communications, Online marketing, Video
Our client Shields Dental & Implant Clinic won Most Improved Practice at the 2018 Irish Dentistry Awards and Practice of the Month in Irish Dentistry magazine. It’s obviously been doing something right. The big one (and the whole point of running any business) is...
by Zac Fine | Jun 27, 2018 | Blogs, Communications, News
Too bad the onslaught of horror stories about dodgy facial aesthetics (by non-dentists) has slackened, but at least it’s been an interesting summer for dentistry in the media so far. In Times 2 the Scottish journalist Deborah Orr wrote: “‘Teeth are central to our...
