by Stewart Roode | May 30, 2018 | Communications, Online reviews
Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...
by Jonathan Fine | May 23, 2018 | Branding, Business growth, Communications, Online reviews
In any service or retail business, online reviews from customers are valuable because they generate new business. But people often forget they do something else too: they provide concrete material on which to base improvements to your services. This can backfire if...
by Zac Fine | Mar 14, 2018 | Admin, Communications, Compliance, Dental practice software, General Data Protection Regulation
When GDPR laws come into force on May 25 you’re going to need consent from patients for each separate communication channel like SMS, telephone, email, post. One blanket consent won’t be enough. So how will this affect your patients? Existing patients Your existing...
by Jonathan Fine | Feb 7, 2018 | Advertising, Business growth, Communications, Online marketing, Website
In the last two months no fewer than four of my clients have won significant national dental awards in the UK and Ireland. The question is do they actually do your practice any good or are they a waste of time and money? The awards are free to enter, they typically...
by Zac Fine | Jan 31, 2018 | Branding, Communications, Movers and shakers
The year has got off to a nice start for our client David Murnaghan at Boyne Implant & Dental Clinic. He’s been in the news around the world thanks to an extraordinary case he took on pro bono, and there are some lessons here if you wanted to make the headlines...
by Jonathan Fine | Jan 17, 2018 | Branding, Communications, Interiors & exteriors
I met Chris Watts through a friend at the Department For International Trade. He can put a screen on your surgery ceiling that shows the sky — not a recording of some other sky, but the actual sky above your surgery. Imagine how relaxing that is for your patients....
