by Zac Fine | May 2, 2018 | Branding, Video, Website
Polish is the second language in England (and Ireland) and the number of Poles living in the UK passed one million last year. Yet there’s been a surge in Poles leaving since the Brexit vote and immigration from Eastern Europe is at a record low. We took a look behind...
by Jonathan Fine | Feb 14, 2018 | Branding, Pricing
The massive and sustained growth in private dentistry has been fuelled principally by the provision of high value treatments like implants and adult orthodontics. The vast majority of these new patients originate from a web search. Inevitably, as the market has grown...
by Zac Fine | Jan 31, 2018 | Branding, Communications, Movers and shakers
The year has got off to a nice start for our client David Murnaghan at Boyne Implant & Dental Clinic. He’s been in the news around the world thanks to an extraordinary case he took on pro bono, and there are some lessons here if you wanted to make the headlines...
by Jonathan Fine | Jan 17, 2018 | Branding, Communications, Interiors & exteriors
I met Chris Watts through a friend at the Department For International Trade. He can put a screen on your surgery ceiling that shows the sky — not a recording of some other sky, but the actual sky above your surgery. Imagine how relaxing that is for your patients....
by Zac Fine | Dec 20, 2017 | Advertising, Branding, Communications
We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient for a client in London, and we realised her expertise on brand authenticity — a critical factor for dental practices — would be gold dust to our readers. Ilaria...
by Jonathan Fine | Apr 12, 2017 | Branding, Communications, News
Denplan rebrands as Simplyhealth Professionals By Jonathan Fine. April 12, 2017. When Tina Turner released Simply the Best in 1991 the phrase suddenly became midwife to a raft of corny enterprises, appearing on everything from barbecues to brothels. I thought we...