by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by Stewart Roode | May 30, 2018 | Communications, Online reviews
Online reviews are big business — they influence £23bn of consumer spending a year in the UK — so it’s no surprise that people game the system. Investigations by the BBC and Sunday Times recently have only confirmed what most people knew already: be suspicious, and if...
by Stewart Roode | Aug 2, 2017 | Blog, Blogs, Online marketing
Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what to think. And when people do it for you, they are racing to keep up with ever...
by Jane Chrispin | Mar 1, 2017 | Blog, Business growth, Online marketing, Video
Turbo charge your new patient revenue with video By Jane Chrispin. March 1, 2017. It’s thought that in 2016 internet traffic reached 1,000 exabytes, equivalent to 114 million years of high-definition video. Web video, which took off a dozen years ago with YouTube,...
by Stewart Roode | Aug 31, 2016 | Blog, Site finding
2 tips for finding and naming your practice By Stewart Roode. August 31, 2016. If you’re buying a dental practice or starting one from scratch you’ll know that it’s tricky. You experience all the stress of buying your first house together with the uncertainty of...
