Turbo charge your new patient revenue with video By Jane Chrispin. March 1, 2017.
It’s thought that in 2016 internet traffic reached 1,000 exabytes, equivalent to 114 million years of high-definition video. Web video, which took off a dozen years ago with YouTube, is largely behind this deluge.
So why are so many people making so much video content? Well, it makes so much commercial sense — even more sense than we first thought in fact — that it’s almost impossible not to. Almost.
The appetite for web video is exploding faster than anyone predicted.
People look for video when they want to find out about something — 67% of Millennials, for example, agree that they can find a YouTube video on anything they want to learn about. Often they arrive at videos through social media — between Snapchat, Facebook and YouTube alone there are 22 billion daily video views. That’s more than seven videos a day for every human alive and online. (We mustn’t get the two confused.)
Consumers say they love it and like sharing it.
Nine out of 10 of consumers say that product videos (read dental treatment videos) are helpful in the decision process, and 92% of mobile video consumers share them. That’s why one of our clients, Martina Collins Dental & Skin Clinic, landed 21k views on a 16 second clip of lip fillers last February.
So your consumers love something that turbo charges your new patient revenue?
Yes. This is kind of a miracle when you think about it. Digital manna. When you post a video on social media your audience is 10 times more likely to engage with it. Put video in an email and you’ll see a 200-300% increase in your click through rate. On a landing page it increases conversions by up to 80%. It supports your other online marketing too, making you 53 times more likely to rank on the first page of Google.
Yet just 22% of small businesses plan to post a video in the next 12 months.
This is your opportunity. We can help. Just email me at [email protected] or call +44 (0) 1326 330 500.
“Web video is kind of a miracle when you think about it. Digital manna”
Jane Chrispin, client services director