by Jonathan Fine | Aug 22, 2019 | Cosmetic dentistry, Orthodontics
SmileDirectClub, the cheap mail order ortho service that’s available in the US, Canada, UK and Australia, is becoming a public company. Invisalign maker Align Technology once owned 19% of the company, which was valued at $3.2bn in October. Last year it came of age,...
by Jonathan Fine | Jan 9, 2019 | Advertising, Communications, Orthodontics, Video
This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that I think nails the message that practices with Specialist Orthodontists in the UK and Ireland should be sending out. It’s short and punchy, conveying a simple idea:...
