by Jonathan Fine | Jul 13, 2016 | Business growth, News
The Brexit upside for private dentists By Jonathan Fine. July 13, 2016. We all awoke on June 24 either very happy or very frightened by the results of the long awaited referendum. Whichever way you voted the result was a stunning surprise that left even poor old...
by Jonathan Fine | Jul 6, 2016 | Blog, Communications
Reputation, reputation, reputation By Jonathan Fine. July 6, 2016. Shockingly, just 38 per cent of online complaints ever receive a response, according to the Dutch survey agency TNS NIPO. And as 71 per cent of online complaints — by which I mean negative posts...
by Jonathan Fine | Jun 22, 2016 | Blog, Business growth
Why are there so few killer propositions in dentistry? By Jonathan Fine. June 22, 2016. Try to imagine how it feels to be the brains behind epoch defining propositions like Ikea, Travelodge, B&Q, Specsavers and Amazon. Pretty bloody good would be an...
by Jonathan Fine | May 11, 2016 | Blog, Branding, Communications
How to build a brand By Jonathan Fine. May 11, 2016. People are saying you are looking dated, tired or old fashioned. But have you ever wondered why Tesco, Shell and Lego never dramatically change their corporate identity? The answer, apart from the cost, is that...
