by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...
by fineco | Apr 8, 2016 | Advertising, Blog, Communications
Neuroscientists nod to the power of print ads By Dominic Brennan. April 8, 2016. Neuroscientists have discovered that paper ads can be more memorable and have more impact than digital ones, reports Marketing Week. The news makes it little harder than it’s been for...