Ever heard of a ringlight? Perfect for patient portraits

by Zac Fine | Jan 10, 2018 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics

My sister in law runs a very successful hair salon in Truro, Cornwall called Marzipan Hair, and the other day she told me about a brilliant new device that could do wonders for dentists, particularly if you’re interested in Digital Smile Design. I popped round to...

My vendor became my mentor

by fineco | Nov 15, 2017 | Business growth, Buying & selling, Digital Smile Design, Leadership, Recruitment

We met Sarah Farrier when she was buying her first practice three years ago. Since then she’s been to Fine Company events like Meet The Disruptors and business has been good. We thought her story might interest readers who are thinking about taking the plunge. Sarah,...

Make decisions easier for your patients. Use digital to show, not tell

by Zac Fine | May 10, 2017 | Digital Smile Design

Make decisions easier for your patients. Use digital to show, not tell     By Zac Fine. May 10, 2017. It’s cliché to say, but isn’t it remarkable how our lives are being transformed by digital technology? It’s extraordinary. Digital has changed how we do everything:...

Convert 80% of treatment plans without trying

by Zac Fine | Feb 15, 2017 | Blog, Business growth, Communications, Cosmetic dentistry, Digital Smile Design

Convert 80% of treatment plans without trying    By Zac Fine. February 15, 2017. Dentists don’t like selling. We know that. There’s too much information to give patients a meaningful idea of what you’re on about in too little time and, anyway, you don’t want to be...