by Zac Fine | Apr 17, 2019 | Cosmetic dentistry, Orthodontics
Thanks to Invisalign’s chunky global marketing budget, awareness of its brand remains high in the UK and Ireland. Lately, as an extra measure, it’s been offering GDPs personalised discounts on the iTero intraoral scanner in return for hitting targets that climb for...
by Zac Fine | Aug 8, 2018 | Compliance, Cosmetic dentistry, Orthodontics, Treatment modalities
The dental sector is in rude health but the ortho category is probably rudest of all, with its global market forecast to see a compound annual growth rate of 8.2% between 2017 and 2023 (Allied Market Research). It’s easy for GDPs to enter this market. You can take the...
