fine words
Are less than 4% of your website users making enquiries? Request a free website review and we’ll report in 48 hours
Is your website converting enough visitors into new patients for you? Do you actually know what your conversion rate is for that matter? It’s pretty simple to work out, just take a look at...
“There’s a perfect storm for rising prices” — Chris Strevens, FT&A director
You might have noticed that dental practice values only seem be going one way: up. Some people, us included, keep saying these things never last. Yet brokers are seeing demand continue to...
Meet the Kreator of dental tourism
As prices for dental treatment creep up with the weaker pound, dental tourism is more alluring than ever. We keep seeing adverts by Kreativ Dental, which calls itself “the founder of dental...
“It’s not about being big, it’s about being the best” — Sam Waley-Cohen, Portman Dentalcare
Customer service in dentistry has come a long way in the past 15 years. The best practices blend clinical excellence with a customer-centric sensibility. There’s more choice, more...
My power cut halfway through 2 implants
Have you ever wondered how you’d cope if the lights went out during surgery? It never happens, apart from those rare times that it does. It did, dramatically, to our client Sean Corry last...
EBITDA is only meaningful if you pay yourself properly
If you run a dental practice, or any other business, you will have heard of EBITDA: earnings before interest, taxes, depreciation and amortisation. It’s got resonance among practice owners...
SEO without the smoke and mirrors
Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what...
5 ways to write less boring blogs
Look at any dental website and you’ll see the news or blog tab at the top of the navigation bar, or nearby. I haven’t met many practice owners with the inclination to write a blog, and...
Videos let people see dentistry’s good side
Your patients want to know whether, deep down, you’re emotional about dentistry. We have been making some really nice videos that answer that question for dental practices lately. Take a...
Facial aesthetics might not be VAT exempt
After a while in business you realise that things to do with VAT tend towards the vague and perverse. Vague until they get to the courts, that is; as we write, Irish revenue authorities want...