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You’re paying Google tax, why not make it count?

You’re paying Google tax, why not make it count?

by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting

We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
The ortho war spreads to Australia

The ortho war spreads to Australia

by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics

Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...
Videos that deliver new orthodontic patients

Videos that deliver new orthodontic patients

by Jonathan Fine | Jan 9, 2019 | Advertising, Communications, Orthodontics, Video

This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that I think nails the message that practices with Specialist Orthodontists in the UK and Ireland should be sending out. It’s short and punchy, conveying a simple idea:...
Another howl of impotent rage against change

Another howl of impotent rage against change

by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing

Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
4 tips if you think dental awards are worth it

4 tips if you think dental awards are worth it

by Jonathan Fine | Feb 7, 2018 | Advertising, Business growth, Communications, Online marketing, Website

In the last two months no fewer than four of my clients have won significant national dental awards in the UK and Ireland. The question is do they actually do your practice any good or are they a waste of time and money? The awards are free to enter, they typically...
Caution! Gen Z are cynics who don’t believe in your brand

Caution! Gen Z are cynics who don’t believe in your brand

by Zac Fine | Dec 20, 2017 | Advertising, Branding, Communications

We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient for a client in London, and we realised her expertise on brand authenticity — a critical factor for dental practices — would be gold dust to our readers. Ilaria...
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So what now?

The sun is shining. Beaches and bars are finally open, and bank holiday weekend was a blast. Everyone's happy and carefree again, including dental practice owners, it seems, who are caught...

The only easy win of 2020: tax planning

If you don't hear much from your accountant, keep reading, you could save tens of thousands of pounds. The reason is that with all of the chaos and uncertainty around, one of the few things...

A tip from Stanless Steel

Anyone who knows me knows I like strange films, but the one I saw recently was exceptional. Strongman is an engrossing documentary about ageing Stanley Pleskun, who bills himself as...

fine words

It’s a long way down

How is life in the trenches going? If you're still alive I suppose that means quite well, all things considered. Having previously set out what to do to get your dental practice through...

PRP for hair growth can grow you revenue after lockdown

You might have seen a video I posted last year about my hair. I got PRP (platelet rich plasma) therapy for a balding spot and was really happy with the results. We interviewed my clinician...

The Sernik System For Big Case Dentistry: How to guide sceptical patients to want what they need without sales pressure

The coronavirus lockdown means we've had to cancel the inaugural launch of revolutionary Sernik System For Big Case Dentistry in Europe (slated for three locations in the UK and Ireland from...

Free online psychotherapy consultations for dentists

"Even a happy life cannot be without a measure of darkness, and the word ‘happy’ would lose its meaning if it were not balanced by sadness." Carl Jung What a Spring. None of us will forget...

Has your accountant helped your business survive Covid-19?

Over the past couple of weeks we have been solidifying our clients’ positions with our Stabilise/Protect/Regenerate strategy. Although there is no panacea, a proactive approach has taken the...

You don’t need finance to survive shutdown

Panic can lead us into self-destruction. When someone scared of water thinks they're drowning they burn precious energy and oxygen flailing and hyperventilating. In the knowledge that this...

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