by Jonathan Fine | Apr 12, 2017 | Branding, Communications, News
Denplan rebrands as Simplyhealth Professionals By Jonathan Fine. April 12, 2017. When Tina Turner released Simply the Best in 1991 the phrase suddenly became midwife to a raft of corny enterprises, appearing on everything from barbecues to brothels. I thought we...
by Zac Fine | Feb 15, 2017 | Blog, Business growth, Communications, Cosmetic dentistry, Digital Smile Design
Convert 80% of treatment plans without trying By Zac Fine. February 15, 2017. Dentists don’t like selling. We know that. There’s too much information to give patients a meaningful idea of what you’re on about in too little time and, anyway, you don’t want to be...
by Zac Fine | Jan 25, 2017 | Blog, Communications
Cancer: the worst word in our vocabulary. Don’t underplay your lifesaving role By Zac Fine. January 25, 2017. You probably saw the news last year that mouth cancer rates have soared 68 per cent since 1996. A study published this week in the journal JAMA...
by Stewart Roode | Dec 14, 2016 | Blog, Business growth, Communications, Online reviews
A stitch in time saves nine By Stewart Roode. December 14, 2016. As service levels in dentistry get more transparent online reviews are becoming more prolific and ever more important. And, now we’re seeing dental practices ramp up their social media activity, the...
by Jonathan Fine | Dec 7, 2016 | Blog, Communications
The first 30 seconds By Jonathan Fine. December 7, 2016. What a strange species we are. We used to think language and tools marked us out from non-human animals but now we know that, if there is a differentiator, it’s stories. We never stop inventing fictional...
by Jonathan Fine | Nov 30, 2016 | Blog, Business growth, Communications
The myth of ethical selling By Jonathan Fine. November 30, 2016. There’s often a communication problem between patients and clinicians in dentistry. A healthy industry has grown up around this core challenge for the clinician — the ever uncomfortable need to make...
