The ortho war spreads to Australia

by Jonathan Fine | Dec 4, 2019 | Advertising, Branding, Communications, Compliance, Cosmetic dentistry, Orthodontics

Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in Australia over claims of secret dentist incentives and the less serious crime of...

Do you need a communications strategy like this?

by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website

Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...

The disruptive therapist business model: a case study

by Zac Fine | Jun 11, 2019 | Business growth, Costs, Direct access, Leadership, Pricing, Recruitment

When the GDC gave direct access the green light in 2013 it created an incredible opportunity for significantly bigger margins in dental businesses. Anyone prepared to delegate their associates’ work to therapists could drastically cut costs, but for whatever...

Another howl of impotent rage against change

by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing

Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...

What Ireland’s Most Improved Practice did right

by Jonathan Fine | Jul 11, 2018 | Branding, Business growth, Communications, Online marketing, Video

Our client Shields Dental & Implant Clinic won Most Improved Practice at the 2018 Irish Dentistry Awards and Practice of the Month in Irish Dentistry magazine. It’s obviously been doing something right. The big one (and the whole point of running any business) is...

Bad reviews are a huge opportunity, not a problem

by Jonathan Fine | May 23, 2018 | Branding, Business growth, Communications, Online reviews

In any service or retail business, online reviews from customers are valuable because they generate new business. But people often forget they do something else too: they provide concrete material on which to base improvements to your services. This can backfire if...