by Jonathan Fine | Oct 17, 2019 | Business growth, Communications, Content, Orthodontics
Don’t you just love disrupters? I do. They turn the tables and make life exciting. “Open for a lifestime supply of confidence” are the tantilisating words, written in large white font, on the pretty box that arrives in the post from Smile Direct...
by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...
by Jonathan Fine | May 2, 2019 | Business growth, Communications, Facial aesthetics
The UK facial aesthetics industry is now thought to be worth £2.75bn. It’s been six years since the Keogh Report, a review on cosmetic treatments by NHS medical director Professor Sir Bruce Keogh, but despite his recommendation that fillers be made prescription,...
by Jonathan Fine | Jan 9, 2019 | Advertising, Communications, Orthodontics, Video
This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that I think nails the message that practices with Specialist Orthodontists in the UK and Ireland should be sending out. It’s short and punchy, conveying a simple idea:...
by Zac Fine | Nov 16, 2018 | Business growth, Communications, Costs, Leadership, Movers and shakers, Online marketing
As another two cabinet ministers quit yesterday, including the second Brexit secretary, we came across this story about the epicentre of the crisis: the Irish border. Everything’s cheaper in Northern Ireland and many items are half price, which is why people drive...
by Jonathan Fine | Nov 7, 2018 | Business growth, Communications, Costs
Before I became a dental management consultant I spent 30 years working as an advertising agent in the wonderful pre-digital era when ad men wore bow ties, Boss suits and drove big BMWs. Despite all the glamour and froth we were actually very disciplined and formulaic...
