Videos that deliver new orthodontic patients
This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that...
Caution! Gen Z are cynics who don’t believe in your brand
We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient...
Videos let people see dentistry’s good side
Your patients want to know whether, deep down, you’re emotional about dentistry. We have been making some really...
Turbo charge your new patient revenue with video
Turbo charge your new patient revenue with video By Jane Chrispin. March 1, 2017. It’s thought that in 2016...
A video’s worth 1.8 million words
A video's worth 1.8 million words By Zac Fine. November 25, 2016. In the past year our photography and video...
Fast track new patients with emotional videos
Emotions have particular resonance in dentistry because of the fear and elation that precede and follow successful treatment in many cases. If you can capture genuine accounts of that emotional journey on camera and show it to potential patients, it can’t fail to establish trust…