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Dental videos that patients ‘binge watch’

Dental videos that patients ‘binge watch’

by Zac Fine | Jul 10, 2019 | Business growth, Content, Movers and shakers, Video

One of our clients was looking for waiting room videos and had a friend recommend a company called Channel D. We’d not heard of it but on investigation Channel D looked like a compelling offering: access to more than 100 bite-sized, light-hearted animations that...
Videos that deliver new orthodontic patients

Videos that deliver new orthodontic patients

by Jonathan Fine | Jan 9, 2019 | Advertising, Communications, Orthodontics, Video

This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that I think nails the message that practices with Specialist Orthodontists in the UK and Ireland should be sending out. It’s short and punchy, conveying a simple idea:...
Caution! Gen Z are cynics who don’t believe in your brand

Caution! Gen Z are cynics who don’t believe in your brand

by Zac Fine | Dec 20, 2017 | Advertising, Branding, Communications

We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient for a client in London, and we realised her expertise on brand authenticity — a critical factor for dental practices — would be gold dust to our readers. Ilaria...
Videos let people see dentistry’s good side

Videos let people see dentistry’s good side

by Zac Fine | Jul 19, 2017 | Blog, Business growth, Communications, Video

Your patients want to know whether, deep down, you’re emotional about dentistry. We have been making some really nice videos that answer that question for dental practices lately. Take a look below. We try to capture what people are really like. We want to give...
Turbo charge your new patient revenue with video

Turbo charge your new patient revenue with video

by Jane Chrispin | Mar 1, 2017 | Blog, Business growth, Online marketing, Video

Turbo charge your new patient revenue with video    By Jane Chrispin. March 1, 2017. It’s thought that in 2016 internet traffic reached 1,000 exabytes, equivalent to 114 million years of high-definition video. Web video, which took off a dozen years ago with YouTube,...
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latest case studies

Highfield Dental & Facial Clinic

project description situation Highfield Dental Care is a dedicated independent private practice with an excellent...

Pembroke Dental

project description situation We have been working with Pembroke Dental to create an engaging new brand and website to...

Crocodile Orthodontics

project description situation NCOC is the dominant Specialist Orthodontic brand in Cardiff for the NHS. goal To...

fine words

So what now?

The sun is shining. Beaches and bars are finally open, and bank holiday weekend was a blast. Everyone's happy and carefree again, including dental practice owners, it seems, who are caught...

The only easy win of 2020: tax planning

If you don't hear much from your accountant, keep reading, you could save tens of thousands of pounds. The reason is that with all of the chaos and uncertainty around, one of the few things...

A tip from Stanless Steel

Anyone who knows me knows I like strange films, but the one I saw recently was exceptional. Strongman is an engrossing documentary about ageing Stanley Pleskun, who bills himself as...

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United Kingdom

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