by Zac Fine | Jun 27, 2018 | Blogs, Communications, News
Too bad the onslaught of horror stories about dodgy facial aesthetics (by non-dentists) has slackened, but at least it’s been an interesting summer for dentistry in the media so far. In Times 2 the Scottish journalist Deborah Orr wrote: “‘Teeth are central to our...
by Jonathan Fine | Feb 7, 2018 | Advertising, Business growth, Communications, Online marketing, Website
In the last two months no fewer than four of my clients have won significant national dental awards in the UK and Ireland. The question is do they actually do your practice any good or are they a waste of time and money? The awards are free to enter, they typically...
by Zac Fine | Jan 31, 2018 | Branding, Communications, Movers and shakers
The year has got off to a nice start for our client David Murnaghan at Boyne Implant & Dental Clinic. He’s been in the news around the world thanks to an extraordinary case he took on pro bono, and there are some lessons here if you wanted to make the headlines...
by Jonathan Fine | Jul 6, 2016 | Blog, Communications
Reputation, reputation, reputation By Jonathan Fine. July 6, 2016. Shockingly, just 38 per cent of online complaints ever receive a response, according to the Dutch survey agency TNS NIPO. And as 71 per cent of online complaints — by which I mean negative posts...
