by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...
by Zac Fine | Sep 18, 2019 | Business growth, Leadership, Recruitment, Treatment coordinator
Dr Jonny Cochrane has achieved a lot since he took over The Bristol Dental Practice in March, aged 30, after working there as an associate for four years. He’s hired 31 staff, built a sixth surgery and driven new patients up from 30 to 80 per month in his first...
by Jonathan Fine | Sep 11, 2019 | Uncategorized
Dear reader, this blog is nothing to do with dentistry and everything to do with understanding yourself. My sad little tale starts about 25 years ago when I was in advertising. I was working for a number of premium car brands and read an article in one of the trade...
by Jonathan Fine | Sep 4, 2019 | Patient journey, Treatment co-ordinators
The quick answer is nothing, but perhaps we should reverse the question, what can Optical Express learn from UK and Irish dentistry? An awful lot. The purpose of this blog is to illustrate how far UK and Irish dentistry has developed in terms of the patient journey...
by Jonathan Fine | Aug 28, 2019 | Facial aesthetics, Mental health
The Irish Sunday Times ran a piece about dermal fillers at the weekend that captured the growing concern among medical professionals about body dysmorphic disorder (BDD). With the market booming thanks to a desire among young people for fuller lips and cheeks to post...