by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...
by Zac Fine | Jul 19, 2017 | Blog, Business growth, Communications, Video
Your patients want to know whether, deep down, you’re emotional about dentistry. We have been making some really nice videos that answer that question for dental practices lately. Take a look below. We try to capture what people are really like. We want to give...
by Zac Fine | Jan 25, 2017 | Blog, Communications
Cancer: the worst word in our vocabulary. Don’t underplay your lifesaving role By Zac Fine. January 25, 2017. You probably saw the news last year that mouth cancer rates have soared 68 per cent since 1996. A study published this week in the journal JAMA...
by Zac Fine | Nov 25, 2016 | Blog, Communications, Video
A video’s worth 1.8 million words By Zac Fine. November 25, 2016. In the past year our photography and video team has been producing more and more patient and clinician videos, which comes as a result of tracking website visitor behavior. It’s an established...
by Zac Fine | Aug 5, 2016 | Blog, Communications
Tell your patients they can stop feeling guilty about not flossing By Zac Fine. August 5, 2016. Despite dentists tirelessly promoting flossing for decades, less than a quarter of Brits do it regularly. A few days ago that was a woeful fact but now non-flossers win...
