by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing
January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
by | Mar 6, 2019 | Blogs, Content, Online marketing, Performance reporting
We’ve been hearing that it’s now common for agencies to tell their clients that search engine optimisation (SEO) is no longer just about link building and blogs and is much more about PPC and social media. Not true. The seven things you need to do for SEO, as attested...
by Zac Fine | Jul 26, 2017 | Blog, Blogs, Business growth
Look at any dental website and you’ll see the news or blog tab at the top of the navigation bar, or nearby. I haven’t met many practice owners with the inclination to write a blog, and that’s understandable, so the job often goes to someone equally as disinclined who...
by Jane Chrispin | Mar 1, 2017 | Blog, Business growth, Online marketing, Video
Turbo charge your new patient revenue with video By Jane Chrispin. March 1, 2017. It’s thought that in 2016 internet traffic reached 1,000 exabytes, equivalent to 114 million years of high-definition video. Web video, which took off a dozen years ago with YouTube,...
by Stewart Roode | Dec 14, 2016 | Blog, Business growth, Communications, Online reviews
A stitch in time saves nine By Stewart Roode. December 14, 2016. As service levels in dentistry get more transparent online reviews are becoming more prolific and ever more important. And, now we’re seeing dental practices ramp up their social media activity, the...
