by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by | Jun 5, 2019 | Content, IT, Online marketing
Google released a ‘core update’ to its algorithm on Monday that will be affecting UK and Irish websites in the next five to eight days. Google didn’t announce these in the past but it’s trying to give people more insight rather than keeping...
by | Mar 6, 2019 | Blogs, Content, Online marketing, Performance reporting
We’ve been hearing that it’s now common for agencies to tell their clients that search engine optimisation (SEO) is no longer just about link building and blogs and is much more about PPC and social media. Not true. The seven things you need to do for SEO, as attested...
by | Sep 5, 2018 | Online marketing
This summer saw a big algorithm change by Google that’s been dubbed the Medic Update. That’s because it is understood to have hit health and medical related websites the hardest. Here’s the latest data and explanation taken from the Search Engine Round Table...
by Stewart Roode | Aug 2, 2017 | Blog, Blogs, Online marketing
Sometimes SEO can seem all smoke, mirrors and moving goalposts. When you’ve tried and your business still hasn’t made it onto the first page of Google results, it can seem hard to know what to think. And when people do it for you, they are racing to keep up with ever...
