by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing
January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
by Jonathan Fine | Oct 17, 2019 | Business growth, Communications, Content, Orthodontics
Don’t you just love disrupters? I do. They turn the tables and make life exciting. “Open for a lifestime supply of confidence” are the tantilisating words, written in large white font, on the pretty box that arrives in the post from Smile Direct...
by Zac Fine | Oct 2, 2019 | Branding, Communications, Content, Online marketing, Website
Imagine you’ve got the best clinical team in the world, covering all the specialities, and a state of the art clinic with heavy investment in the latest CBCT scanner, CEREC and intra-oral cameras. A recipe for commercial success, surely. And yet it isn’t. Naturally...
by Zac Fine | Jul 10, 2019 | Business growth, Content, Movers and shakers, Video
One of our clients was looking for waiting room videos and had a friend recommend a company called Channel D. We’d not heard of it but on investigation Channel D looked like a compelling offering: access to more than 100 bite-sized, light-hearted animations that...
by Zac Fine | Jun 19, 2019 | Content, Facial aesthetics
A lengthy feature by thejournal.ie has documented the rise in demand for lip and facial fillers in Ireland along with growing concerns about rogue operators. The piece covered a lot of ground, which we’ve condensed below. If you provide dermal fillers in Ireland...
by | Jun 5, 2019 | Content, IT, Online marketing
Google released a ‘core update’ to its algorithm on Monday that will be affecting UK and Irish websites in the next five to eight days. Google didn’t announce these in the past but it’s trying to give people more insight rather than keeping...
