by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
by Zac Fine | Nov 25, 2016 | Blog, Communications, Video
A video’s worth 1.8 million words By Zac Fine. November 25, 2016. In the past year our photography and video team has been producing more and more patient and clinician videos, which comes as a result of tracking website visitor behavior. It’s an established...
by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...
