by Stewart Roode | Dec 12, 2019 | Advertising, Business growth, Communications, Inbound marketing, Online marketing, Patient journey, Performance reporting
We’re all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US, ploughs on. Alphabet Inc, created through a corporate restructuring of...
by | Mar 6, 2019 | Blogs, Content, Online marketing, Performance reporting
We’ve been hearing that it’s now common for agencies to tell their clients that search engine optimisation (SEO) is no longer just about link building and blogs and is much more about PPC and social media. Not true. The seven things you need to do for SEO, as attested...
by Stewart Roode | Sep 21, 2016 | Blog, Communications
Don’t be tempted by competitor bidding By Stewart Roode. September 21, 2016. For many dentists the world of pay per click (PPC) and SEO can seem a little murky and intractable to say the least, which is why the vast majority of practice owners outsource the...
