fine words
Want a light touch dental income?
I met a dentist once who was in a band, and all he wanted to do was follow his passion, go to Argentina and play music…
How to build a brand
The best designs need a detailed brief — the better the brief the better the outcome. There’s still room for personal taste and preference, but successful designs answer the brief first…
Fast track new patients with emotional videos
Emotions have particular resonance in dentistry because of the fear and elation that precede and follow successful treatment in many cases. If you can capture genuine accounts of that emotional journey on camera and show it to potential patients, it can’t fail to establish trust…
In the land of the blind, the one eyed man is king
When I first came into the world of dentistry in 1994 to help establish a little known New Zealand-based company, Software of Excellence, in the UK, life was exciting. They had a great offering on a pretty new platform called Windows, and it came with a three button mouse to drive it…
Neuroscientists nod to the power of print ads
Many dental practices avoid traditional advertising and focus all of their attention online, which leaves a great opportunity for dentists who want to build their brand and sell treatments in print, especially in light of new evidence demonstrating the efficacy of print ads…