by Zac Fine | Jan 23, 2020 | Admin, Communications, Content, Facial aesthetics, Online marketing
January 31st. Tax deadline. It’s also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be taken to be referring to the drug, even indirectly. (A pseudonym it mentions...
by Jonathan Fine | Nov 20, 2019 | Costs, Recruitment, Tax, Wealth management
It’s not the crashing retail rental values, the fallout from the general election, the NHS or even the post-Brexit blues that will have the largest impact on the future of dentistry in the UK in 2020. It’s recruitment. A change is coming that will lead to...
by Zac Fine | Jun 11, 2019 | Business growth, Costs, Direct access, Leadership, Pricing, Recruitment
When the GDC gave direct access the green light in 2013 it created an incredible opportunity for significantly bigger margins in dental businesses. Anyone prepared to delegate their associates’ work to therapists could drastically cut costs, but for whatever...
by Jonathan Fine | Apr 10, 2019 | Costs
How do you pay your associates? Like everybody else, no doubt, you give them a percentage of the gross they generate. But how come you don’t charge them a percentage of the material costs? One of my clients came up with this idea recently. Her associates do a lot of...
by Zac Fine | Nov 16, 2018 | Business growth, Communications, Costs, Leadership, Movers and shakers, Online marketing
As another two cabinet ministers quit yesterday, including the second Brexit secretary, we came across this story about the epicentre of the crisis: the Irish border. Everything’s cheaper in Northern Ireland and many items are half price, which is why people drive...
by Jonathan Fine | Nov 7, 2018 | Business growth, Communications, Costs
Before I became a dental management consultant I spent 30 years working as an advertising agent in the wonderful pre-digital era when ad men wore bow ties, Boss suits and drove big BMWs. Despite all the glamour and froth we were actually very disciplined and formulaic...
