by Zac Fine | Jan 31, 2018 | Branding, Communications, Movers and shakers
The year has got off to a nice start for our client David Murnaghan at Boyne Implant & Dental Clinic. He’s been in the news around the world thanks to an extraordinary case he took on pro bono, and there are some lessons here if you wanted to make the headlines...
by Zac Fine | Jan 10, 2018 | Communications, Cosmetic dentistry, Digital Smile Design, Facial aesthetics
My sister in law runs a very successful hair salon in Truro, Cornwall called Marzipan Hair, and the other day she told me about a brilliant new device that could do wonders for dentists, particularly if you’re interested in Digital Smile Design. I popped round to...
by Zac Fine | Jan 3, 2018 | Movers and shakers, News, NHS
Around Christmas a story appeared in the Times about a Stan Brock, a philanthropist who wants to set up huge temporary clinics in sites like Wembley Stadium to give the poor free dental and eye care. Brock, 82, has done it hundreds of times in underdeveloped parts of...
by Zac Fine | Dec 20, 2017 | Advertising, Branding, Communications
We meet the most interesting people on our video shoots. A few weeks ago we interviewed a patient for a client in London, and we realised her expertise on brand authenticity — a critical factor for dental practices — would be gold dust to our readers. Ilaria...
by Zac Fine | Dec 13, 2017 | Planning, Recruitment, Self-managing business
What can a restaurateur tell a dentist about building a business that runs itself? Everything, actually, especially our friend Pete Fraser, 57, who is the most laidback businessman we’ve ever met. Pete has done it; he spends one day a week in each of his acclaimed...