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2019’s anti-wrinkle treatment can boost your business

2019’s anti-wrinkle treatment can boost your business

by Jonathan Fine | Jan 15, 2019 | Facial aesthetics

“Been around for a while. Not nearly as good as Botox for wrinkles. Needs repeat treatments. Will offer when busier.” “Just like PRGF.” “Been doing it for last 18 months… works great… but needs to be combined with Botox and fillers. Synergistically works...
Videos that deliver new orthodontic patients

Videos that deliver new orthodontic patients

by Jonathan Fine | Jan 9, 2019 | Advertising, Communications, Orthodontics, Video

This week one of my clients sent me a video by the American Association of Orthodontists (AAO) that I think nails the message that practices with Specialist Orthodontists in the UK and Ireland should be sending out. It’s short and punchy, conveying a simple idea:...
Patients prefer ultrasound extractions, so be a pioneer

Patients prefer ultrasound extractions, so be a pioneer

by Jonathan Fine | Jan 2, 2019 | Business growth, Treatment modalities

Last week’s Sunday Times picked up on a report by the Royal College of Surgeons about a potential gamechanger in the dental patient journey: piezo electric drills. They’re “less painful, more precise, more effective and much quieter” and are already being used by a...
Why aren’t dentists selling hearing aids?

Why aren’t dentists selling hearing aids?

by Jonathan Fine | Dec 12, 2018 | Business growth, Treatment modalities

There are 11m people living with hearing loss in the UK and that’s going to rise to 15.6m by 2035. I bet you can guess what I’m going to say next. Two words: growth market. And seven more: that dental practices are primed to service. Why is this a growth market? On...
Why aren’t dentists selling hearing aids?

Why aren’t Irish dentists selling hearing aids?

by Jonathan Fine | Dec 12, 2018 | Business growth, Ireland, Treatment modalities

The HSE estimates that 17% of the population has some sort of hearing loss, which equates to more than 800,000 people. But that number is going to rise dramatically because of two phenomena: Ireland’s population has been getting steadily older since the 1980s. In the...
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How to survive the 20s

At the back end of last year the Fine and Hive teams spent a day in a beachside hotel wondering about the next 10 years in dentistry. We split into groups and brainstormed the main themes,...

ASA bid to freeze Botox posts on social media

January 31st. Tax deadline. It's also the day the Advertising Standards Authority (ASA) starts going after Botox ads on social media in the UK. It will be pulling down posts that can be...

Is rudeness crippling your business?

When we're rude to colleagues, the evidence is overwhelming that we perform worse and this is particularly the case when we're doing something complex in a team, like dentistry. In medicine...

fine words

Will your business manager take you to 2030?

A good business manager (BM) in dentistry can seem chimeric. You can do your best to recruit the right person but then you can only hope and trust that they will deliver. That transition...

Your treatment coordinator is your salvation

The next five years in UK and Irish dentistry are all about retailisation, a process that's already in full swing but has some way to go. The dental practices and small groups that have...

You’re paying Google tax, why not make it count?

We're all paying a Google tax. It has a monopoly, or near enough, in online search around the world. Some countries want to enforce fair competition but the juggernaut, based in the US,...

The ortho war spreads to Australia

Another day, another fight between disrupters and agents of the status quo. Invisalign and the direct to consumer firms SmileDirectClub, EZ Smile and WonderSmile are being investigated in...

Integrated healthcare, supermarket style

Imagine a superpolyclinic led by dentistry — after lots of talk (and hype) Walmart is in trials. The US based multinational retailer (and owner of ASDA), which has a chain of hypermarkets,...

2020’s biggest dental disrupter? HMRC

It's not the crashing retail rental values, the fallout from the general election, the NHS or even the post-Brexit blues that will have the largest impact on the future of dentistry in the...

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