by Zac Fine | Jun 19, 2019 | Content, Facial aesthetics
A lengthy feature by thejournal.ie has documented the rise in demand for lip and facial fillers in Ireland along with growing concerns about rogue operators. The piece covered a lot of ground, which we’ve condensed below. If you provide dermal fillers in Ireland...
by Zac Fine | Nov 16, 2018 | Business growth, Communications, Costs, Leadership, Movers and shakers, Online marketing
As another two cabinet ministers quit yesterday, including the second Brexit secretary, we came across this story about the epicentre of the crisis: the Irish border. Everything’s cheaper in Northern Ireland and many items are half price, which is why people drive...
by Jonathan Fine | Nov 7, 2018 | Business growth, Communications, Costs
Before I became a dental management consultant I spent 30 years working as an advertising agent in the wonderful pre-digital era when ad men wore bow ties, Boss suits and drove big BMWs. Despite all the glamour and froth we were actually very disciplined and formulaic...
by Zac Fine | Aug 1, 2018 | Advertising, Branding, Communications, Online marketing
Interesting column by Kevin Lewis in Dentistry magazine last month. He argues that it’s vulgar for dentists to build their personas by marketing their skills and personalities like celebrities do. The best dentists let their work speak for itself and the GDC created a...
by Jonathan Fine | Jul 11, 2018 | Branding, Business growth, Communications, Online marketing, Video
Our client Shields Dental & Implant Clinic won Most Improved Practice at the 2018 Irish Dentistry Awards and Practice of the Month in Irish Dentistry magazine. It’s obviously been doing something right. The big one (and the whole point of running any business) is...
