by Zac Fine | Jan 25, 2017 | Blog, Communications
Cancer: the worst word in our vocabulary. Don’t underplay your lifesaving role By Zac Fine. January 25, 2017. You probably saw the news last year that mouth cancer rates have soared 68 per cent since 1996. A study published this week in the journal JAMA...
by Jonathan Fine | Nov 30, 2016 | Blog, Business growth, Communications
The myth of ethical selling By Jonathan Fine. November 30, 2016. There’s often a communication problem between patients and clinicians in dentistry. A healthy industry has grown up around this core challenge for the clinician — the ever uncomfortable need to make...
by Guest | Oct 26, 2016 | Blog, Communications
Digital Smile Design — the next step on your patient journey By Sarah Farrier. October 26, 2016. Just like digital technology transformed the way we buy things, how we exercise and how we travel, a new technique in dentistry called Digital Smile Design (DSD) is...
by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...
by fineco | May 10, 2016 | Blog, Communications, Video
Fast track new patients with emotional videos By Callum Shone. May 10, 2016. People watch dental practice videos either because they want to get a feel for a practice or they are thinking about going for a certain type of treatment and are a bit nervous (so they...
