by Jonathan Fine | Oct 21, 2016 | Advertising, Blog, Communications
Lies don’t sell. Truth well told does By Jonathan Fine. October 21, 2016. I shared a platform with Martin Kelleher in front of 150 dentists in Belfast recently and I have to say he was one of the most entertaining speakers I’ve heard for years. We were there in part...
by Jonathan Fine | Oct 13, 2016 | Blog, Business growth, Communications
The facial aesthetics disruptor By Jonathan Fine. October 13, 2016. Facial aesthetics is a dynamic category that’s recently had added impetus in the market because of who’s allowed to administer it. Here’s what Martina Collins of Martina Collins Dental & Skin...
by Zac Fine | Oct 6, 2016 | Blog, Legal
Time to stop calling yourself a Dr By Zac Fine. October 6, 2016. A couple of weeks ago one of our clients was contacted by the UK Committee of Advertising Practice (CAP) about some poster advertisements they had put up around the town where they’re based. They had...
by Jonathan Fine | Sep 29, 2016 | Business growth, News
The dental conference with a difference By Jonathan Fine. September 29, 2016. Something different happened at the Fine Talk event in Coventry last Friday. OK, the speakers did their presentations about being dental disruptor big beasts (as you would expect with a...
by Stewart Roode | Sep 21, 2016 | Blog, Communications
Don’t be tempted by competitor bidding By Stewart Roode. September 21, 2016. For many dentists the world of pay per click (PPC) and SEO can seem a little murky and intractable to say the least, which is why the vast majority of practice owners outsource the...
