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project description

situation

A very tired, struggling practice acquired in 2013 – turnover was about €30k.

goal

Become the dominant dental and implant centre for Navan and its catchments within 5 years, with a turnover of at least €1.8m

strategy

Become the market disrupter. Due to current position there was nothing to lose. Offer more treatments, make more noise and always wow patients.

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outcome

Goal achieved 1 year sooner than planned
For more information, you can talk to the team on +353 46 902 8683 or visit www.boynedental.ie

tactics

  • Create a numbers-driven business
  • Re-brand / website/ signage
  • Dominate the digital space
  • Increase opening hours
  • Embrace as far as possible the retail concept
  • Move to an iconic building with state of the art technologies
  • Wide range of clinical skills delivered by outstanding teams
  • Create business hub and have a finally tuned marketing system
  • Appoint an experienced Business Manager
  • Win awards to raise profile