Boyne Dental & Implant Clinic

by fineco | Jul 28, 2017

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project description

situation

A very tired, struggling practice acquired in 2013 – turnover was about €30k.

goal

Become the dominant dental and implant centre for Navan and its catchments within 5 years, with a turnover of at least €1.8m

strategy

Become the market disrupter. Due to current position there was nothing to lose. Offer more treatments, make more noise and always wow patients.

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outcome

Goal achieved 1 year sooner than planned

For more information, you can talk to the team on +353 46 902 8683 or visit www.boynedental.ie

tactics

Create a numbers-driven business
Re-brand / website/ signage
Dominate the digital space
Increase opening hours
Embrace as far as possible the retail concept
Move to an iconic building with state of the art technologies
Wide range of clinical skills delivered by outstanding teams
Create business hub and have a finally tuned marketing system
Appoint an experienced Business Manager
Win awards to raise profile

“In 4 years we have gone from almost zero revenue to nudging £2m by becoming a market ‘disrupter’. Jonny Fine taught me how to be a successful disrupter, and he and his team helped and continue to help Boyne at both a practical and a strategic level”

David Murnaghan, Boyne Dental & Implant Centre