Shields Dental & Implant Clinic

project description

Situation

Shields Dental & Implant clinic was established in 2008. The practice grew steadily into an established, profitable implant and advanced dental practice. The team found they hit a plateau in terms of growth by 2015, with both partners reaching maximum capacity clinically.

Goal

Double the size of the business within 3 years.

strategy

Work towards continuous growth. Aim to take new patients from 20 each month to 75 each month.

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outcome

Goal achieved within 18 months.

For more information, visit www.shieldsdentalclinic.ie

tactics

• Become numbers driven as a business – 4 weekly including EBIT reporting
• Increase production capacity – recruit Associates
• Re-brand
• New web site / signage
• Interior / exterior makeover
• Create an additional surgery
• Introduce a robust marketing system
• Expand treatment modalities
• Become patient-centric in terms of service delivery – open 7 days
• Introduce treatment coordinator – highly developed patient journey
• Introduce dental shop