However, clients who commit to investing more have seen far greater return on investment.
Read on to find out more about what’s involved.
Fee: from £255 per month + VAT
Search Engine PPC
Search engine PPC is a core channel used to generate new patient enquiries, because users are actively searching for a practice or treatment. For example, the ability to place an advert directly in front of a user searching for treatment types at the precise moment they have conducted the search; this lends to an increased conversion rate over other offline & traditional marketing methods.
Successful PPC campaigns offer amazing returns and brand-building opportunities, but every campaign needs careful management to ensure maximum ROI and minimum wasted spend. We will conduct extensive keyword research for use in the PPC campaign. All campaign keywords will be focused towards generating patient enquiries.
Tracking
At the centre of PPC is the level of tracking and data we utilise to drive increased enquiries. Each click is tracked, from the initial keyword search, the users journey through the website, and then their actual enquiry either by telephone or contact form. We report on the keywords used that generate phone calls, for example. With this level of tracking we can optimise campaigns to focus further on the best performing keywords and treatments.
Treatment Led
All our digital campaigns are led by treatment type. We work closely to understand priority treatments, and then put together a targeted PPC plan, tracking ongoing metrics such as monthly enquiries, cost and ROI per treatment.
Retargeting
Drive More Enquiries with Retargeting
Retargeting ensures your dental practice brand is kept infront of bounced traffic, after the user leaves your website.
For most sites, only a small percent of web traffic converts on the first visit. Retargeting is a tool designed to help reach users who don’t convert right away.
Retargeting works best if used in conjunction with a larger digital strategy, for example when undertaking a SEO, PPC or Social campaign.
Driving targeted traffic via SEO & PPC, for example, means users will land on the website – but what if those users do not convert straight away and leave the site? Retargeting reminds them of the practice brand and repeats the marketing message to help you get best value and ROI out of all digital marketing activity.
We developed an informal, child-friendly brand, with the website and interior design
centred on this unique practice’s ability to make patients feel at ease.
Find out how we helped them create their brand, website and practice decor.